I don’t usually use this blog to voice my personal opinions, but this ad from Toys R Us (which I saw while watching The The Big Bang Theory) sends so many horrible messages that I felt compelled to write in case anyone else wants to join me in my boycott of this company. I thought about embedding the video, but I don’t want that piece of garbage on my blog, so you can use the link above if you want to see. Basically, it features a bunch of bored-looking kids on a bus who think they are going on a field trip to the woods, only to have the trip diverted to the toy store, where they can pick out anything they want. Joy ensues. So, now we have learned that:
- Nature is boring.
- Educational field trips are boring.
- A toy store is better.
- The best (only) way to make kids really happy is to give them toys.
And, of course, the toys shown were not the ones we’d really like to see our kids play with – LEGOs, K’nects, craft kits, science kits, even a simple doll or a truck. Anything that requires some imagination, thinking, or creativity. Nope, just the brightly colored plastic crap associated with TV show/movie brands.I get that they need to show toys in a positive light; it is a commercial, after all. But why knock nature? What is even the point of that? Kids like nature, and the vast majority of them would love a field trip to the woods. And it seems to me that love and respect for nature is a value we should foster in our children, not one we should try to extinguish. I think they could have made their point and left the trees out of it.